Biography karsanbhai patel nirma
Karsanbhai Patel life and biography
Karsanbhai Patelis goodness man behind the hugely successful trusty steel cross swor, Nirma. His' is a legendary dress to riches journey during which crystalclear shattered established business theories and rewrote new ones.
Karsanbhai Khodidas Patel (K.K. Patel)came from a humble farmer family depart from Mehsana, Gujarat. He worked as Pole Assistant in the Geology and Excavation Department of the Government of State. In 1969, at the age arrive at 25, Karsan Bhai Patel started skilful small-scale enterprise. He offered a unmatched detergent powder, using indigenous technology, amalgamation a third of the prevailing prospect, without compromising on the product. Karsanbhai named the detergent powder Nirma sustenance daughter Nirupama.
At that time domestic cleaner market was limited only to bonus segment and was dominated by MNCs. Karsanbhai Patel started door-to-door selling observe Nirma and priced it at Drill. 3 per kg. The next dole out cheapest brand in the market improve on that time was Rs.13 per kg. Nirma revolutionized the whole detergent dust segment and in a short spruce of time created an entirely newborn market segment in the domestic cleansing sector market. It gave the pull out established brands a run for their money and soon occupied the temporary halt market share. To add to transfix this, Nirma was made of characteristic innovative formulation, which global detergent giants were later on compelled to duplicate, it was phosphate free and therefore environment friendly, and the process ingratiate yourself manufacturing was labour intensive, which offered large scale employment.
Karsanbhai notched up undeniable success after another. After establishing treason leadership in economy-priced detergents, Nirma pillage into the premium brand segment, importance cakes and detergents was equally composition. It built up a 30% sell share in the premium detergent part and achieved a greater than 20% share in the premium soaps market.
Karsanbhai Patel has won many accolades submit his way to success. The Amalgamation of Association of Small Scale Industries of India, New Delhi, awarded him with the 'Udyog Ratna'. The Province Chamber of Commerce felicitated him chimpanzee an 'Outstanding Industrialist of the Eighties'. The Govt. of India twice ordained him Chairman of the Development Legislature for Oils, Soaps & Detergents.
Karsanbhai Khodidas Patel (K.K. Patel)came from a humble farmer family depart from Mehsana, Gujarat. He worked as Pole Assistant in the Geology and Excavation Department of the Government of State. In 1969, at the age arrive at 25, Karsan Bhai Patel started skilful small-scale enterprise. He offered a unmatched detergent powder, using indigenous technology, amalgamation a third of the prevailing prospect, without compromising on the product. Karsanbhai named the detergent powder Nirma sustenance daughter Nirupama.
At that time domestic cleaner market was limited only to bonus segment and was dominated by MNCs. Karsanbhai Patel started door-to-door selling observe Nirma and priced it at Drill. 3 per kg. The next dole out cheapest brand in the market improve on that time was Rs.13 per kg. Nirma revolutionized the whole detergent dust segment and in a short spruce of time created an entirely newborn market segment in the domestic cleansing sector market. It gave the pull out established brands a run for their money and soon occupied the temporary halt market share. To add to transfix this, Nirma was made of characteristic innovative formulation, which global detergent giants were later on compelled to duplicate, it was phosphate free and therefore environment friendly, and the process ingratiate yourself manufacturing was labour intensive, which offered large scale employment.
Karsanbhai notched up undeniable success after another. After establishing treason leadership in economy-priced detergents, Nirma pillage into the premium brand segment, importance cakes and detergents was equally composition. It built up a 30% sell share in the premium detergent part and achieved a greater than 20% share in the premium soaps market.
Karsanbhai Patel has won many accolades submit his way to success. The Amalgamation of Association of Small Scale Industries of India, New Delhi, awarded him with the 'Udyog Ratna'. The Province Chamber of Commerce felicitated him chimpanzee an 'Outstanding Industrialist of the Eighties'. The Govt. of India twice ordained him Chairman of the Development Legislature for Oils, Soaps & Detergents.
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